Jazz band Jamiroquai enters the sandbox with bravado


Animoca Brands, the company behind The Sandbox metaverse, announced a partnership with jazz band Jamiroquai on May 18. The deal was facilitated by Bravado, the brand management division of Universal Music. This new LAND will symbolize the funky, free-spirited works created by jazz legends.

Jamiroquai is a Grammy Award-winning music group led by Jay Kay that has achieved legendary status among global jazz communities. The group has created all-time favorites like “Virtual Insanity” and has sold over 27 million albums worldwide. And what’s more, Jamiroquai’s third named album, Traveling Without Moving, holds the Guinness World Record for best-selling funk album.

Bravado will team up with The Sandbox to bring out this virtual depiction of the band’s journey since forming in 1991. A statement from the band confirmed that the virtual earth will emphasize the “future-looking and super social” aspects. works created by Jamiroquai. . This piece of virtual land will be a space where music fans can come together to connect with the world and talk about “funk, freedom and fashion”.

Bravado is one of the world’s leading companies providing branding and lifestyle services to artists and entertainment brands around the world. The company is a subsidiary of Universal Music and currently operates in over 40 countries. Jamiroquai’s entry into The SandBox metaverse is part of the web3 branding plan carried out by Bravado.

The strategic collaboration with the jazz group will open up a new form of artistic expression for the music industry. Additionally, it provides a common space for fans to actively participate in what they love and make lifestyle choices. According to Sebastian Borget, COO of The Sandbox, the metaverse pushes its limits of creativity even further by introducing new forms of expression and cutting-edge technology to the music industry.

Bravado also released their official statement expressing their delight in bringing a new mode of interaction for Jamiroquai fans. They hope to bring more such partnerships to web3 as an immersive way to bring artists’ creativity, commerce and content to fans.

To mark this new journey, the band will drop new limited edition t-shirts and keychains for fans in the Jamiroquai Store. As the Metaverse journey begins, we can also expect many benefits and NFTs from the band soon. NFTs have already entered the music industry as many artists have already expressed interest in tokenizing their works.

The Sandbox already has an extensive portfolio with several industry-leading names around the world. The list currently includes brands like Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties. The Metaverse formed a partnership with content provider K Studio Dragon earlier this week.

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Henry R. Wright